BRAND STORY
There is a festival unlike any other called Afro Riddim that takes place in the rhythmic center of Africa, where life itself pulses through the soil. The event is more than just a music festival; it's a trip into the heart of a continent, where each rhythm and note weaves a narrative and each step of the dance echoes centuries of tradition.
Think of Afro Riddim as an African variant of Lollapalooza Chicago Festival but in a more African way, Afro Riddim do not only invite traditional performers but also African contemporary artistes who embodies African culture.
At its core, Afro Riddim is defined by the universal language of rhythm. Inviting attendees to dance and connect on a soulful level. Beyond the music, Afro Riddim offers an immersive cultural experience, featuring artisans, chefs, and storytellers who share the traditions and flavors of Africa.
Ultimately, the festival serves as a moment of connection, where people from diverse backgrounds come together to celebrate life through the unifying power of music.
COLOURS
The main colors are cream, earth brown, orange, red and green. These colors are mostly associated with African cultural heritage and style. While the secondary brand colors teal, blue, yellow, and black complement the main brand colors.
SLOGAN
Fill The Void
Void in this context is that thing one feels when they need to unwind. Music has the power to heal, or provide solace, emotional or psychological gaps and emptiness that individual may experience in their lives.
After many iterations, we decided to go for a colorful wordmark that embodies the African culture, there are so many African tribes with different cultural background, stories, and languages, despite having unique cultures, one thing that unites Africa is it’s general acceptance of afrobeat music.
The stereo and the colorful lines represent music and the different tribes of Africa, and how music unites them.
ADINKRA SYMBOLS
Adinkra are symbols from Ghana that represent concepts or aphorisms. Adinkra are used extensively in fabrics, logos and pottery. These symbols are going to be used around the marketing materials (billboard, banner, flyers).
